LANGUAGE AND POWER: PRESIDENT JOKO WIDODO’S 2014 & 2019 INAUGURATION SPEECH

Sindhunatha, Anastasia Michelle (2025) LANGUAGE AND POWER: PRESIDENT JOKO WIDODO’S 2014 & 2019 INAUGURATION SPEECH. Skripsi thesis, Universitas Widya Kartika.

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Abstract

This study explores how language is employed to construct and exercise political power in President Joko Widodo’s 2014 and 2019 inauguration speeches. Utilizing Norman Fairclough’s three-dimensional model of Critical Discourse Analysis—which includes textual analysis, discursive practice, and social practice—the research examines rhetorical strategies, thematic emphases, and linguistic choices within each speech. The study is qualitative in nature, relying on close reading and discourse analysis to identify patterns of meaning, ideology, and power embedded in the speeches. Four key aspects are analyzed: expressions of power and authority, inclusive versus exclusive language, shifts in policy messaging, and rhetorical adaptation to evolving sociopolitical conditions. The findings reveal that Jokowi’s 2014 speech emphasizes a populist and inclusive tone rooted in unity, cultural identity, and collective effort. Conversely, his 2019 speech adopts a more technocratic and results-oriented approach, stressing institutional reform and productivity. This discursive evolution highlights how political language adapts to maintain legitimacy and reflect changing governance priorities. The study contributes to understanding language as a social practice in shaping leadership identity, constructing authority, and signaling ideological transitions in Indonesia’s political landscape.

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