The Influence of Electronic Service Quality and Electronic Recovery on Online Re-Purchase Intention: Role of E-Loyalty as Intervening Variable

Dhaniswara, Erwin and Wahyuningsih, Suluh Sri and Eldo, Handry and Bakri, Asri Ady and Junaidi, Agus (2023) The Influence of Electronic Service Quality and Electronic Recovery on Online Re-Purchase Intention: Role of E-Loyalty as Intervening Variable. Jurnal Sistim Informasi dan Teknologi (JSISFOTEK), 5 (3). pp. 1-5. ISSN e-ISSN: 2686-3154

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Abstract

This study intends to examine how online service quality and online recovery affect online loyalty and how they affect consumers' willingness to repurchase online. In this study, a non-probability sampling strategy with a purposeful sampling procedure was applied. A sample of 100 respondents who had purchased products from the marketplace were given questionnaires in order to obtain the data. The data in this study are analyzed using the Partial Least Square (PLS) method. The findings of this study demonstrate that online repurchase intention and electronic service quality have an impact on online loyalty. This study also discovered that electronic service quality has an impact on online repurchase intention via electronic loyalty. Through electronic loyalty, electronic recovery also has an impact on online repurchase intention.

Item Type: Article
Uncontrolled Keywords: Electronic Service Quality, Electronic Recovery, Electronic Loyalty, Online Repurchase Intention, Marketplace
Subjects: T Technology > T Technology (General) > T1-995 Technology (General)
T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK1-9971 Electrical engineering. El ectronics. Nuclear engineering
Divisions: HROD
Depositing User: Perpustakaan UWIKA
Date Deposited: 02 Aug 2023 07:28
Last Modified: 02 Aug 2023 07:28
URI: http://repository.widyakartika.ac.id/id/eprint/3248

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